Lodestar Creative

Lodestar Creative

Savannah Wood Preserving Co.

Lodestar Creative was asked to create a identity for a pressure treated lumber manufacturer and exporter. During the research phase it was determined that in order to make the family owned business stand out in a market dominated by large corporate competitors it would be necessary to step away from the typical industrial corporate "look" and reflect the client's strong sense of family and the southern americana vernacular of Savannah. The result was an identity that not only reflects the sense of a long family history but the architectural elements of Savannah and colors in the southern landscape. The website goes farther and provides a gentle nod to the city's long history, varied economy and its being a primary port of call in the South Atlantic.